Email Excellence

Write Emails That Pay Your Bills


Make space for offers in your inbox. ✨

Email Excellence teaches celebrity branding, modern business, timeless marketing, and classy networking.

This class goes beyond tech… it’s about effective communications and overall digital wellness. My mission is to teach artists how to become healthy CEOs.

Inside this annual 4-week program:

  • Make yourself look as fancy and global as Beyoncé!
  • Stand out and get 50x more website traffic.
  • Clear the clutter and forever take control of your inbox!
  • Avoid tech overwhelm and the #1 mistake of iPhone users.
  • Keep laptop running longer and faster.
  • Use email to grow and insure your social following!

Here's what you'll get...

Concise Lessons + Workbook

The short videos are step-by-step and easy to follow. They're followed with helpful WERQsheets, bulleted action steps, and additional resources. 

LIVE Zoom Calls + Artist Community

With 8 guest teachers, LIVE weekly calls, and daily conversations via course comments and our private community—easily get your questions answered! 

Lifetime Access + 24/7 Accessibility

Get an improved course with NEW bonuses and updates every single year! With recorded training and replays of LIVE events, work at your own speed: pause, rewind, and return as needed. 

100% Satisfaction Guarantee

We proudly offer full refunds up to 7 days after purchase. Test drive the program 100% risk-free. You have nothing to lose... and so much to gain!

Here's what you can create...

"I've sold 110 tickets!!! My goal was 100—and hopefully more will buy at the door!! Your support and partnership has meant so much to me and really helped me to accomplish this big goal! Here’s to all the big dreams! "

Heather Ivy
International Singer

"I had pretty basic knowledge of email, but didn't have anything under one umbrella. I did everything myself for the last 10 years, so I was nervous giving up control! But Tony was clear about his vision for me. He also knew the tools to help me, and my past history from an outside perspective. Tony offers clear goals, as well as outcomes with efficiency and timelines! I now only have ONE inbox for everything. Coaching request forms are more efficient, and I learned how to customize template responses on emails and how to keep my brand and messaging consistent."

Natalie Weiss
Artist + Entrepreneur

"While my various pursuits can feeling overwhelming, Tony helped me zero in on naming goals that live at the intersection of Art & Commerce. Tony is a man of many talents. He is the perfect blend of career coach, marketing guru, and technical/design expert. His ability to evaluate my digital presence and provide a comprehensive road map is extraordinary!"

Mara Jill Herman
Actor + Entreprenuer

"When I first took the course, I needed to up my tech game if there was going to be any hope for future success. Tony is very knowledgeable and patient with people like me who are not tech savvy, and the lessons themselves were just long enough to absorb and not have mental fatigue. I suffer from FOMO, so I get tons of marketing emails! Getting people to read my own emails and click on links was becoming a challenge. I liked all of the new bonuses, but particularly the industry calls. The guest speakers were incredible! I’m blown away by the care, support, knowledge, and enthusiasm that Tony Howell brought to all aspects of this course. I appreciate the LIVE calls, but since my work schedule is unpredictable, I’m also very grateful for the replays. I really like that the course has lifetime access for as many years as it’s offered. This is an excellent course, filled with so much amazing content and surprises! Since creating my email signature, a lot more people have visited my website. In fact, I remember one person commenting, "I didn't realize you had a website!!!" Kind of unbelievable! What seemed to be a small addition, created big returns."

Jenny Lynn Stewart

"I always felt like I didn't have anyone to talk to who understood or questioned the best way to run a business as an artist and that there wasn’t a ton of detailed info out there for artists specifically. Tony is fantastic at what he does and meets you where you’re at personally. He genuinely cares about each person he works with and will help you through every step of the course (whether you're a tech guru or someone who’s beginning their journey with tech). You will truly have a fundamental setup for email and marketing through this course and be able to track which branding and personal strategies work and which don’t. Now, I’m able to detach and not feel as though I'm glued to my phone… I finally understand digital wellness! I’ve really enjoyed working with Tony and can’t wait to see what's in store for the next year of Email Excellence! Take. The. Class! You will NOT regret it. "

Patrick Garr
Performer + Choreographer

"I loved the subject matter—this was a true issue in my life and there are no classes out there like this. I’ve created email-free pockets in my day! I like that I can still continue to access the material in my own time. This class is worth every penny!"

Marguerite Stimpson

Why Me?

Tony Howell, Creator of Email Excellence

Since founding my own company in 2013, my clients include Emmy, Grammy, Oscar, Olivier, and Tony award-winning artists. My work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity, and more.

This isn't just a class about email. I'm committed to helping you build your brand and business—setting you up for long-term, sustainable career success. I'd be honored to have you inside this program and work with you to create results more than 10x your investment.



Based on 65+ FacebookLinkedIn, and Google reviews.

"Communication is key in doing business and connecting with people. In today's society, we rely on technology for reaching out, so crafting and organizing our emails is essential. There were tools that I hadn't been using and am now inspired by. Email Excellence is the perfect course to learn how to organize your inbox and learn to connect to your audience to build your brand."

Isabella Tugman
Actor, Singer + Producer

"I was looking to increase my client base for coaching practice, but was struggling with multiple addresses/platforms, using my inbox as storage, having no mailing list curation, and picking just one workflow. I've now set up the infrastructure for inbox zero practices and unified all my exposure points (website, Facebook page, Instagram, Twitter, etc.) under one branded email protocol. At this price point, definitely do this. I've already mentioned it to several fellow audition coaches and voice teachers!"

Christopher Gurr
Actor + Coach

"I wanted to learn something new and see what tidbits I could pick up. I'm not the best at email: not really knowing how to organize it. I loved learning about Gmail's version of folders (and additional filter tips), plus GSuite and it's benefits. Also re-energizing: starting my eNote back up! This is a nice quick-and-easy course to take. Be open to learning as you never know what to expect that's new for you!"

Andrew Mondia
Actor, Writer + Facilitator

"I felt like my email was overwhelming, disorganized, and unprofessional. I just felt overwhelmed by the volume of emails in my inbox. I didn't archive, everything was just together, and I was always nervous to lose something important. Now I have clarity for those important emails.Tony's personality gives ease when he explains ideas or procedures that could feel really daunting or overwhelming. He makes the things that are bothersome, or overwhelming, feel easy and seamless. All of Tony's programs attract the most positive and driven people, but it is so low pressure in actuality. All of Tony's programs attract the most positive and driven people, but it is so low pressure in actuality. Tony's personality gives ease when he explains ideas or procedures that could feel really daunting or overwhelming. He makes the things that are bothersome, or overwhelming, feel easy and seamless. My inbox is night and day. I was an email hoarder. Now, I'm an email minimalist! "

Alida Michal

"I already had a lot of information from when Tony set up my website, so I wondered if there would be enough new content to justify the investment. There absolutely was! Tony is a great teacher and makes all of this fun!"

Kristin Roach
Grammy-nominated Conductor

"Before I took Email Excellence, email for me was a rollercoaster ride of focus and overwhelm! I was juggling many plates and deadlines, but the lifetime access is perfect for me! I was hesitant because I’m a "beginner" and knew I would need more time to digest all the info. However, all my interactions with Tony are FAB! He is clear, patient, positive, and supportive! "

Maureen Taylor
Actor + Singer

Make a Change,
Make a Difference!

A percentage of all profits support Broadway Cares/Equity Fights AIDS. Thus far, we've helped raise $6716.60 for BC/EFA. Thank you, Changemakers!

By joining Email Excellence, you're also helping women, men, and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling, and emergency financial assistance.

Donate now at


Get a Sneak Peek

Video Training, WERQsheets, LIVE Zoom Calls, and more!

NEW for 2020: Industry Panel

Hear insights on how to request an appointment, house seats, or share your latest news.

Kate Lumpkin, CSA

Founder of Kate Lumpkin Casting and No Marking Society. Private Coach and Head of Education for The Broadway Collective.  Pretty much your fairy godmother! 

Rashad V. Chambers, Esquire

Founder and President of Esquire Entertainment. Award-winning Producer, Talent Manager, and Lawyer. Seriously stylish, too.

Victor Vazquez, CSA

Victor is the Founder of X Casting NYC, following three seasons as Resident Casting Director at Arena Stage. He holds a Master’s with distinction from the University of Oxford. Proud son of Mexican immigrants!

Followed By:
Connection Cocktail Hour 🎉

Utilize your new insights and email set up to start creating valuable career connections! I'll drink to that. 🥂

Carly Valancy, Valence & Co.

This LIVE Session will help you utilize your new email set up to get next-level results!

Based on the principles in Molly Beck's REACH OUT: The Simple Strategy You Need to Know to Expand Your Network and Increase Your Influence, Carly's spent 260+ consecutive days reaching out.

She's found the math is simple: when people with different values, dreams, schemes, and views come together, they're able to produce more than they ever could on their own. Discover how to easily foster connection, community, and collaboration so that you can recognize your possibility and impact. 💥

Graduation Gift:
Four Bonus Classes on Content Creation

Stay fresh with my favorite creators and collaborators sharing their PRO tips on writing, photography, video, and audio! You'll also find exclusive resource lists and student discounts. 🐛🍎🎓

Answers to Questions

Email Excellence is designed specifically for artists and creative entrepreneurs. Though the principles apply to anyone with an email address, we have actors, writers, composers, choreographers, and more in the program. Most of our community is in New York, Los Angeles, and London.

Any “aspiring” artists or entrepreneurs. If you’re not ready to give yourself credit, chances are you still have work to do on what you offer the market! I’d rather you invest your resources (time, money, and energy) into fine-tuning your strengths or unique gifts. When you know what you have to offer (your unique value and contributions), THEN let’s work together on the packaging, positioning, marketing, and selling of that gift.

What artist or creative entrepreneur isn’t juggling multiple things? The beauty is that this class is online, so whenever you have 15 minutes with your computer or smart phone, you can take a moment and continue building your website in bite size pieces. Schedule in 15-30 minutes a day ahead of time so you don’t find yourself with days where there is an hour of work to be done. If you are committed to this investment in your career we know you can find at least 15 minutes a day for the duration of this course.

Newsflash: technology isn’t going away and we need to learn to not only live with it, but work with it. Truth is, we all have a little impostor complex when it comes to technology! My team and I are all self-taught digital geeks. We'll lovingly and kindly guide you through whatever you need to know or do. Don’t be afraid. We have your back! Our goal is to make this process as Simple, Easy and FUN as it can be!

I'm proud of you! Still... there's always more to learn. Don't make the mistake of thinking you know everything. Take the beginner's approach or a growth mindset. In addition to some graceful tactics (how to get VIP influencers to say "yes" and when/how to say "no"), I'll also optimize the frame around your messages: the email address, signature, send time and response time. C'mon! Join me!!! 

I'm going to encourage you to reconsider. As you learned in the complimentary class and will learn more about in the program, an email list is the biggest insurance policy to your online presence and offline business. It doesn't mean you have to send out cheesy newsletters or even any messages right away, you'll just learn the strategy and set up to start collecting a list of people interested in hearing more from you!

Most people have more than one email. How you manage your accounts is personal. That said, I want to help you look at the WHY and HOW... not just the WHAT. My goal would be to help you set up ONE email address for your career and business. We can get fancy with "aliases" so that it looks like your empire is larger than the ONE inbox it is... such as [email protected].

Through 30 days of interactive learning, you’ll learn how to write emails that pay your bills! This is an annually recurring program (which means you'll always have my latest training 24/7).

This includes effective day-to-day communication, networking or outreach emails to VIPs, as well as classy and personal email marketing to a growing list of people interested in hearing from you!

Spelled out more clearly...

  • 3 easy-to-understand classes (so you won't be overwhelmed)
  • 8 step-by-step video training lessons + 6 step-by-step WERQsheets (to implement the trainings)
  • LIVE mentorship calls + private Facebook community

...and a growing library of bonuses, including how to set up [email protected], merge or change email addresses, create an email signature, and more.

Absolutely! I'm with you every step of the way. I've designed the program so that you can do it on your own—even if you're not the most tech savvy. I also stay active in the comments daily, have weekly group mentorship calls, an exclusive and supportive Facebook community, and have some special bonuses planned! Rest assured you will be fully supported. YOU CAN DO THIS!!!

This course comes with a no questions asked 7-day money back guarantee. So you really have nothing to lose... it's 100% risk-free. If you purchase the program and decide it’s not for you, I’d rather refund you! That said... I've never had anyone ask for a refund. It's good stuff! 

We want to make our work accessible and available to all. If you're in need of a scholarship, create a public post or video explaining:

  • Who you are.
  • What you do and why.
  • How Email Excellence would help you!

Include in the caption and email [email protected] with a link to your post before Friday, July 31st at 5pm EDT.

Scholarship recipient(s) will be announced Sunday, August 2nd at 2pm EDT.


2020 Scholarship Winner

Susan Lynn Bragg

"The Tony Howell Method is nothing less than a miracle that’s been waiting to happen for us all for a long, long time. As a husband-father-teacher-performer-director-choreographer and Tony-nominated Broadway veteran, the most miraculous thing of all is that Tony discovered this brilliant method by being open and by challenging himself to go deep into his own artist consciousness. The Tony Howell Method happened because he began asking himself very specific questions relating to who he is and why he wants to do this work. Let Tony take you down your very own yellow brick road so that your ‘somewhere over the rainbow’ becomes a real place where you can create your very own method of artistry."

Lara Teeter
Head of Musical Theatre, Webster University

"Before taking Email Excellence, I felt out of control in my handle on my business. This course will bring you a level of confidence and mental organization that you didn't think was possible when thinking of your email. As a result of what I learned, I’ve had 20 people sign up for updates on my website!"

Jessica Lorion
Actor + Podcast Host

"I've always preferred email to trying to communicate with social media. I've been using email for a (very) long time, I like to write, and I enjoy trying to craft a personal message. I'm figuring out MailChimp. After the panel, I wrote thank you emails and got 2 immediate answers, one within 3 minutes, one within a few hours. That was very encouraging. It means to me that industry people have responded to the kind of email I send, and that my inner life is coming through my words without having to "push it". This year, the panel and the "party" were great with other people in the business providing solid, actionable advice."

Tony Lopresti
Actor + Educator

"I cannot begin to express how grateful I am for Tony's services! I hired him about three years ago to redo my entire website and take on the task of rebranding my company, JJ Ignotz Photography and since then my business has grown exponentially. His dedication and detail to my needs were impeccable. He is creative, thorough, and incredibly inspiring! Listen to everything he has to say...I cannot stress this enough - he knows what he's talking about!"

JJ Ignotz

"I knew my inbox was messy and that I didn't really know how to optimize it. I was sick of losing emails! The private Facebook community was great and I felt very taken care of inside. I also LOVED how it was a 4-week course. The lessons were short and digestible. Email Excellence is 100% worth it and the community Tony attracts is so much fun!"

Emma Terrazas
Actor + Health Coach

"I wasn't sure if I could prioritize an email class as that big of a part of my budget. Boy was I wrong! This course really demystified the "reach out". Hearing directly from reps, casting directors, and creatives, and making the connection that they’re just fellow humans, striving to get out from under their inbox takes off a lot of pressure. The idea of having simple, casual conversation rather than having to plot out a huge design-heavy newsletter is a breath of fresh air and seems so much more achievable now. I had no idea the level of support you guys give to your clients. I mean, a personalized response (and Loom video) within 12 hours? That's incredible. I honestly don't know how you guys do it. JUMP IN! You won't be sorry! This class empowers you with tech savvy, while helping you to cultivate a HEALTHIER relationship with your inbox. 5 out of 5 would recommend!"

Sarah Armstrong-Brown
Actor, Singer, and VO Artist

Ready to Level Up + Become CEO?

Bring joy to your inbox. From creating a branded account to tracking analytics on campaigns, this is the entire email method I've used with Emmy, Grammy, Oscar, Olivier, and Tony award-winning clients.


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